• Songhyun: Songhyun is a compound word of the two words, “Pine Tree” and “Sunrise.”
• The word visualizes the company name and symbolizes harmony between Yin and Yang.
• The quotation mark emphasizes the company name as a symbol of communication and integration through dialogue.
• The future image of sunrise awakening all things on earth is represented in colors.
• Blue, green, and reddish yellow respectively represent the earth, an evergreen tree and sunrise

The basic element of the word mark type plays an important role in expressing the group's image both inside and outside. Distorting or misusing the word mark may cause the image of SONGHYUN GROUP to be weakened and confused, so it is necessary to use it correctly according to the regulations shown below.

Our CI program uses the four colors (CMYK) for photo printing. Use of other colors must follow the four-color scheme printing process or the color samples of reproduced materials. Use RGB for color display through the monitor, but more accurate color adjustments may be needed based on CMYK as color rendering varies with monitor conditions.

This wordmark image has been created after a series of careful corrections. Therefore, even a slight change in angle, size, space and background can delicately change how the image is conveyed. As the wordmark image is broadly used in all visual media, arbitrary modifications or manipulations of colors can cause distraction or confusion, and as a result, hamper the overall image. It is therefore necessary to choose the color background of the wordmark from the color schemes that have been provided on this page as examples.